This is just a boilerplate redo of the original AMP page, but it's about eight times smaller than the original and will not get stuck in a loop downloading the same 3 MB video over and over again until your data plan dies or your laptop overheats. Despite not knowing much about CSS or having access to any of Google's toolchain, I was able to make this version in an afternoon. I consider this a demonstration of how much Google really cares about the mobile web.
The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web and enhance the distribution ecosystem. If content is fast, flexible and beautiful, including compelling and effective ads, we can preserve the open web publishing model as well as the revenue streams so important to the sustainability of quality publishing.
AMP HTML is a new way to make web pages that are optimized to load instantly on users’ mobile devices. It is designed to support smart caching, predictable performance, and modern, beautiful mobile content. Since AMP HTML is built on existing web technologies, and not a template based system, publishers continue to host their own content, innovate on their user experiences, and flexibly integrate their advertising and business models -- all within a technical architecture optimized for speed and performance.
The following publishers have joined the Accelerated Mobile Pages Project instead of just fixing their websites.
Technology partners, from content distribution platforms to publishing tools and analytics providers, are committed to building the Accelerated Mobile Pages Project together. Learn more from them below..